SEO keywords play a pivotal role in boosting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In internet marketing, a keyword is a word or phrase that individuals input into web browsers when they are seeking a unique service, product or information. Search engine optimization (SEO) heavily depends on the use of these keywords in ranking websites.

The power behind SEO keywords lies in their ability to connect what users are searching for to the content that you’re offering on your website. Effectively using these keywords will help pull in the right audience and improve the likelihood of sales.

Having established the concept of an SEO keyword, let's look at how to use keywords efficiently. Enhancing the use of keywords necessitates a balance. You read more will want to include relevant keywords to get the attention of search engines but without stuffing your content with them.

One way is to place the keyword in your content’s title. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Also, consider using keywords in the meta description and headings of your website, as these are points where search engines often look.

It's also essential to choose keywords that correlate with your targeted market. This signifies understanding their lingo, their searching habits and their requirements.

To sum up, a well-chosen SEO keyword can be a connection between the user's search and your website's offerings. It's a critical tool in achieving success in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.